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Sales Technique

Young Mallu was appointed sales person at a local General Dealer’s store in Dubai.

While on one of his shifts, a lady approached him and asked if they had peach jam to which he bluntly replied, “Out of stock.”

At this, the lady immediately turned to leave the shop in disgruntlement.

It was then that the shopkeeper, who had been looking on, called Mallu aside and told him, “When a customer asks for a product that is out of stock, you apologize for its unavailability, and then offer other types of the same product. For instance in this case it was peach jam; offer other types of jam like plum jam, guava jam and so on.”

Next, came in another lady who asked for toilet paper and Mallu politely replied, “I am sorry ma’am, we do not have any toilet paper right now but you could try carbon paper, manila paper or sand paper!

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